GMs Cadillac in the United States is a declining brand that appeals mostly to consumers over the
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GM’s Cadillac in the United States is a declining brand that appeals mostly to consumers over the age of 60, which makes the success of its crossovers and SUVs in China among 30-something professionals somewhat surprising. Why do the Chinese revere the Detroit luxury car that Americans increasingly label outdated and old fashioned? Some think it is cultural (Chinese revere long history), others say its association with status (Hollywood icons of the past); others say it is its association with wealth and power (important events). Choose a survey method to test these hypotheses. Justify your choice.
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