Quota samples are not true random samples, but in terms of generating a representative sample there is
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Quota samples are not true random samples, but in terms of generating a representative sample there is little difference between them, and this accounts for their widespread use in market research and opinion polling.’ Discuss.
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Related Book For
Business Research Methods
ISBN: 9780134475639
5th Edition
Authors: Emma Bell, Bill Harley, Alan Bryman
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