How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 52% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,780 B2B marketers and 3,306 B2C marketers. The following table summarizes the results:

a. Give an example of a simple event.

b. Give an example of a joint event.

c. What is the complement of a marketer who plans to increase use of LinkedIn?

d. Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?

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INCREASE USE OF LINKEDIN? Yes No Total B2B 1,353 427 1,780 BUSINESS FOCUS B2C 1,719 1,587 3,306 Total 3,072 2,014 5,086 Source: Data extracted from "2016 Social Media Marketing Industry Report," socialmediaexaminer.com.