Questions and Answers of Marketing Management Knowledge

5. You are the Marketing Head at Maruti and you have to brief the new advertising agency for creating a promotional campaign for rural markets. Prepare a short brief for the advertising team
4. If you were the Sales Head at Maruti, would you allocate more resources for expanding the brick and mortar service network or would you allocate more resources to expand the mobile service vans
3. Why does Maruti need to expand its service network from 3,000 to 3,200 in the current year?
2. Do you think Maruti’s strategy of increasing its dealer network from 44,374 to 93,500 villages was an effective strategy for increasing sales? Why?
1. What changes did Maruti make in their product design to manufacture cars suited to the needs of rural consumers?
3. While developing any communication campaign for any social product or service, do you think that a communication manager should concentrate more on influencing behavior than for changing?
2. Why social mobilization campaign was important during and after launching any product like Sprinkles?
1. What is the uniqueness of formative research which helped designing Social Marketing concepts in Bangladesh?
5. In addition to sales force performance, what other strategies should organizations utilize in order to improve organizational performance?
4. In addition to sales force training, what other strategies should organizations utilize in order to improve sales force performance?
3. Why is sales force training important? How does it help organizations achieve their bottom line outcomes?
2. What is social marketing? How does it differ from commercial marketing? How does it differ from social communication?
1. What is the Kirkpatrick model? In what commercial and social marketing situations can this model be applied?
5. As the strategic consultant of ABC suggest a modified top organizational chart to ensure sales performance efficiency.
4. Comment on Mr. Mihir’s handling of the sales manager prior to the Annual Review Meeting.
3. If you were the Vice-President, Sales of AB Controls, how would you react to the situation posed by Mr. Vijay’s resignation?
2. Consider the status of Mr. Vijay and justify his decision to quit.
1. Comment on the move of AB Controls concerning expansion drive into the replacement market.
5. Does integrated marketing communication lead to sales growth? Do you see how integrated marketing communication tools worked in the growth of Idea cellular? Explain.
4. What do you think about the future for the mobile segment in India/other developing countries? Suggest a suitable strategy for the Indian public sector telephone company BSNL to revive the mobile
3. Do you think Idea cellular can become the number one company in providing mobile communication services in India? If so what changes are needed in terms of segmentation, targeting, and positioning?
2. Suggest other developing country markets where Idea cellular can be introduced along with details regarding the potential size of the market, existing competition, entry strategy such as
1. Should Aditya Birla Group’s Idea cellular enter the Internet service provider segment?If so, what should be the strategy to enter the market, that is, through acquiring an existing product/brand
2. What objectives and constraints have compelled Chakraborty to shape his channel decisions? If you were a consultant, what alternative distribution channel strategy would you recommend Chakraborty
1. Analyze the major issues in the case. Has the time come to rethink the business model of DTDC?
. Do you believe slashing of prices as a special offer by Spicejet recently is irrational in nature?
4. Suggest how airlines can go for market development considering the present situation.
3. Discuss the importance of information management in the airline industry. How does information technology help in improving efficiency in the aviation sector?
2. What would be the most suitable pricing mechanism for the aviation sector to follow?
1. Which do you support: state controlled or market determined price structure in the airline industry? What would be the best suitable pricing mechanism that aviation sector should follow?
3. How can the three mentioned challenges be addressed? What strategies might the project use to, for example, regularize funding streams, or reduce police crackdowns, or improve monitoring among
2. What are some other ways that a project of this kind might measure success in providing health services for a vulnerable population?
What were some of the indicators of success used to measure the program?
3. Can a patient-driven evaluation system help improve the service delivery system?Suggest some key metrics that could be applied to healthcare providers to improve service quality. How would you
2. What can the healthcare system do to gain the trust and confidence of people like Karimullah, who come to the public health service providers for relief from adverse health conditions and
1. What are the key problems in service provision by healthcare providers in Bangladesh’s public health system? Is Karimullah’s avoidance behavior justified?
3. How did Garuda Indonesia gain customer’s trust after realized the main problems?
2. What did they do to realize the main problems that time?
1. What are the main challenges that Garuda Indonesia faced before 2005?
3. Comment on the branding strategies of Super Beauty Soap over the years. What further recommendations can you suggest to Super Beauty to enhance its brand equity?
2. Highlight the strategy of using the film stars in the image building process?
How did Super Beauty climb the ladder of success through its branding activities?
• How would you test your packaging for competitive edge?
• What materials are being planned or required for packaging?
• What strategic elements would guide the design choices?
What are the purposes/objectives of designing the packaging?
5. As Tahir what decision(s) would you take with respect to the timing of the launch of Ariel, its positioning and other elements of its marketing mix? Why?
4. What seems to be Procter and Gamble’s approach to new product development? How do you evaluate it?
3. What are some of the key findings of competitive analysis?
2. What is the detergent consumption behavior like in Pakistan? How does it impact Tahir’s plans?
1. What decision(s) need to be made by Tahir, and what factors would you keep in mind in reaching these decisions?
5. Does Innovation lead to the creation of new products? If so, do you see any innovative processes adopted in the development of Tata Nano?
4. What do you think about the future for the scooters segment in India and other developing countries? Suggest a suitable strategy for Bajaj Auto to revive the scooter segment for the company both
3. Do you think Tata Nano can be exported to European Markets also? If so what are the changes they need to carry out in the product in terms of positioning, segment to target, etc.?
2. Suggest the possible countries where Tata Nano can be introduced with the details regarding the potential size of the market, existing competition, entry strategy like exporting/setting up a
. Do you suggest the Tata group’s consumer products and chemicals to enter the powered water purifier segment? If so, what should be the strategy of the company to enter the market, that is,
Subaru is made in Japan. The data show that Subaru being a Japanese vehicle has consistently outperformed the automobile market in the United States. In 1993, Subaru was the 23rd largest-selling
5. Should STL consider entering the Indian market nextdoor with “personal care”products?
4. Suggest an alternative strategy that STL may have missed on marketing sanitary napkins.
3. Assess the different strategies launched by STL to gain entry into the large potential market in Bangladesh.
2. What are the sources of “resistance” to adopt STL’s sanitary napkins? Can“resistance” be a segmentation variable? Discuss.
1. What are the different segments for STL’s sanitary products?
4. Based on the consumer characteristics and the buying behavior of the Diva buyers, what other product or service opportunities would you identify for Hemas as a Fast Moving Consumer Goods (FMCG)
3. Review the approach taken by Diva to identify the market opportunity and address the market segment and discuss future action the organization should take to expand the market share further.
2. Compare the consumer buying process mentioned in the chapter to a product or service of your choice and discuss the relevance and exceptions.
• Might the judiciary have strengthened the hands of the corrupt within its system?Will these elements now feel much safer to harass the citizenry, and in greater measure?
• Does the SC feel that surveys are inherently flawed and ought not to be used to assess public services?
• TIB reports have been called into question in the past too; however, was its credibility ever really destroyed? As part of an international effort to promote transparency, it seems to use
• If a replication study is conducted, the Judiciary’s ranking could fall from first place to second, third, or even fourth. Should that allay citizens’ concerns about corruption in the
If the Judiciary had been shown in a cleaner image (not leading), would the SC have displayed such an incendiary response?
• Was there a flaw in the conclusions that were drawn?
• Was there a flaw in analysis, especially the statistical procedures employed?
• Was there a flaw in data collection, especially in how fieldwork quality was ensured?
• Was there a flaw in the way the questions were framed and the measurement scales used?
Was there a design flaw, particularly in sampling and generalizing to the entire population of Bangladesh?
4. Comment on the op-ed piece: do you support the writer’s point of view?
3. What defense could TIB put up in support of the 2010 National Household Survey?
2. On what grounds could the TIB survey be challenged by the Judiciary?
1. Can surveys be used effectively in the social sector to fight corruption?
4. If the focus of the above case was India, what would you expect to find that is different? Why?
What are the implications for the counterfeit luxury goods market?
3. In the case above, what factors do you think help to best explain the apparent shift to less conspicuous consumption? Do you think this is a permanent shift or a temporary anomaly?
2. Are these factors similar or different in other economically developing countries?
1. What are some factors that you think are unique to doing research in Asian Countries?
Can generalizations be made on the basis of these estimates?
• How reliable are these estimates?
• How should the sample be selected to estimate the population characteristics?
• What should be the size of the sample?
What is the specific population?
5. Do you support Veen’s decision to enter the retail market? Support your position with reasoning based on the information given in the case. Explain your assumptions, if any.
4. Identify the PEST factors for Veen based on the information given in the case.
3. From the matrix developed in question 2, if you find any price discrepancy in similarly positioned brands, how would you develop unique selling propositions to justify and position the higher
What does this matrix tell you about price competitiveness of the brands?
2. In terms of three types of bottled waters, develop a matrix by showing types of water horizontally, and put parent companies vertically. Place their respective brands in each box in the matrix
1. Identify the central issue of the case.
5. From the perspective of small operators, discuss the tentative implication of various strategies, with reference to Ansoff Model.
4. Based on Porter’s generic strategies, which one of the three market segments (voice services, data services, and financial services) might be the best candidate for focus strategy? Defend your
3. Show all the possible market segments by combining both the benefit segmentation and geographic segmentation in a single diagram, and explain which segment you would most likely to choose if you
2. With a penetration rate of over 100%, do you think mobile operators should stop promoting their voice services to new subscribers? Explain your answer with reasoning.
1. Based on the information given in the case, do a PEST analysis for Vietnam’s Telecom market?

Showing 1 - 100 of 1279