Questions and Answers of Marketing Management Knowledge

What are Pizza Hut and KFC's primary competitive advantages?
What are the benefits of franchising versus company-owned restaurants for companies like Pizza Hut, KFC, or McDonald's?
Describe Pizza Hut and KFC's historical investment strategies in Latin America?
If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What
Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding?
What does a five-forces analysis reveal about the strength of competition in the U.S. family clothing stores industry?
What factors are critical to success in the U.S. family clothing stores industry?
What is Gap Inc.’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Gap is taking? What type of competitive advantage
What does a SWOT analysis of Gap reveal about the overall attractiveness of its situation?
What recommendations would you make to Gap senior management to improve upon its turnaround strategy? What actions are necessary to restore the competitiveness of its core Gap, Banana Republic, and
What are the external opportunities and threats to the company?
List the changes made by the company in manufacturing, human resources, marketing and finance during the initial turnaround. What was the relative importance of each of these for achieving the
Summarize Harley-Davidson’s marketing mix. Are all of the elements consistent with the overall marketing strategy?
What should the company do to continue to grow in market value, market share, sales, and revenues?
Are motorcycles a mature or declining product?
Do you think Harleys look cool? Would you like to own one? Why or why not?
What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.
Does PepsiCo’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What does a Five Forces Model of the specialty coffee industry look like?
What is Expresso Espresso’s current generic strategy? What should it be? Why?
How would you characterize Mr. Sylvester’s values? What are the advantages and disadvantages?
How would you characterize Todd Sylvester’s management style?
What does a SWOT analysis of Expresso Espresso reveal?
Should Todd expand? Evaluate the risk of expanding too quickly versus the risk of losing market share.
The case describes some of the competitive dynamics in the sleep and respiratory markets, with special emphasis on the OSA segment of the home medical equipment industry. Identify the major driving
Evaluate the competitive environment for manufacturers of OSA devices, using Michael Porter’s (2008) “five-forces analysis.” Is this an attractive industry segment?

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