What recommendations would you make to Gap senior management to improve upon its turnaround strategy? What actions

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What recommendations would you make to Gap senior management to improve upon its turnaround strategy? What actions are necessary to restore the competitiveness of its core Gap, Banana Republic, and Old Navy brands? 

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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