If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy?

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If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What marketing mix would you develop?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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