The case describes some of the competitive dynamics in the sleep and respiratory markets, with special emphasis
Question:
The case describes some of the competitive dynamics in the sleep and respiratory markets, with special emphasis on the OSA segment of the home medical equipment industry. Identify the major driving forces in the OSA market segment. What are the key success factors (KSFs) for competing in this segment?
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Driving forces Potential growth in the number of OSA patients in need of respiratory devices A National Sleep Foundation poll found that three fourths ...View the full answer
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Gauri Hendre
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Related Book For 
Marketing Management Knowledge and Skills
ISBN: 978-0077861056
11th edition
Authors: J. Paul Peter, James H. Donnelly
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