1. What global market-entry strategy did Mary Kay use when it entered India?

2. Is Mary Kay a global brand? Why or why not?

This case describes the market entry into India by Mary Kay, Inc. At the time of the case, Mary Kay, Inc. was one of the largest direct sellers of skin care and color cosmetics in the world. The company’s brands are sold in more than 35 markets on five continents.

This video case provides students with an opportunity to explore different aspects of its global operations in the context of the entry into India. Specifically, students are asked to:

(1) Define what type of global company it is;

(2) Describe the global market-entry strategy used by the company to enter India; and

(3) Decrease whether or not Mary Kay is a global brand.