15. Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the...

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15. Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets (The Wall Street Journal, January 28, 2004). Outlet Percentage Outlet Percentage Wal-Mart 24 Kohl's 8 Traditional department stores J.C. Penney 11 8 Mail order Other 12 37 The other category included outlets such as Target, Kmart, and Sears as well as numerous smaller specialty outlets. No individual outlet in this group accounted for more than 5% of the women shoppers. A recent survey using a sample of 140 women shoppers in Atlanta, Georgia, found 42 Wal-Mart, 20 traditional department store, 8 J.C. Penney, 10 Kohl's, 21 mail order, and 39 other outlet shoppers. Does this sample suggest that women shop- pers in Atlanta differ from the shopping preferences expressed in the U.S. Shopper Data- base? What is the p-value? Use a = .05. What is your conclusion?

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Essentials Of Modern Business Statistics

ISBN: 9780324312843

3rd Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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