A local grocery store keeps track of individual products that customers purchase. Natalie Jackson, the manager in

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A local grocery store keeps track of individual products that customers purchase. Natalie Jackson, the manager in charge of the fresh fruits and produce section, wants to learn more about the customer purchasing patterns of apples, bananas, cherries, oranges, and watermelons, the five most frequently purchased fruit items in the store. She gathers data on the last 50 transactions, a portion of which is shown in the accompanying table. Transaction 1 shows that the customer purchased apples, bananas, and watermelon, while the second customer purchased bananas, cherries, and oranges. Find association rules for this consumer study. Use 10 as the minimum support and 50% as the confidence values. Report and interpret the lift ratio of the top three rules.

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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