An online music streaming service wants to find out which popular Beatles songs are frequently downloaded together

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An online music streaming service wants to find out which popular Beatles songs are frequently downloaded together by its users. The service collects the download logs for 100 users over the past month, where the download logs show which songs were downloaded during the same session. A portion of the data is shown in the accompanying table.


Perform association rule analysis using the following settings. 

a. Use a minimum support of 20 and a minimum confidence value of 60%. Sort the rules by lift ratio. Report and interpret the lift ratio of the top rule. 

b. Use a minimum support of 15 and a minimum confidence value of 50%. Sort the rules by lift ratio. Report and interpret the lift ratio of the top rule.  

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Related Book For  book-img-for-question

Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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