Claire Williams is an intern working for the city government of New York City (NYC). She is

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Claire Williams is an intern working for the city government of New York City (NYC). She is given an assignment to find out which types of business are most likely to open in which area of NYC. She located a data file that contains the business license types and location of over 70,000 NYC businesses. A portion of the data is shown in the accompanying table. Make sure to read the data file into R using the readtransactions function first. 


a. Generate association rules with a minimum support of 0.01 and minimum confidence of 0.25. How many rules are generated? 

b. Sort the rules by lift ratio. What is the top rule? Report and interpret the lift ratio of the top rule.

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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