ACNielsen is a New Yorkbased leading global provider of marketing research information services, analytical systems and tools,
Question:
ACNielsen is a New York–based leading global provider of marketing research information services, analytical systems and tools, and professional client service. A recent issue of its magazine (Todd Hale,
“Winning Retail Strategies Start with High Value Consumers,” Consumer Insight, Spring 2005)
addressed, in part, consumers’ attitudes to self-checkout lines. Of the 17,346 EDLP (every day low price) shoppers, only 3,470 indicated an interest in this service. If Wal-Mart’s CEO, Lee Scott, had decided not to install self-checkout lines unless consumer interest was more than 17.5%, would he order the installation?
a. Determine if the sample size for the test indicated is large enough to warrant approximating the sample proportion’s distribution with a normal distribution.
b. Use a significance level of 0.05 and the p-value approach to answer the question put forward above.
Step by Step Answer:
Business Statistics A Decision Making Approach
ISBN: 9780136121015
8th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry, Kent D. Smith