Complaints concerning excessive commercials seem to grow as the amount of clutter, including commercials and advertisements for
Question:
Complaints concerning excessive commercials seem to grow as the amount of “clutter,” including commercials and advertisements for other television shows, steadily increases on network and cable television. A recent analysis by Nielsen Monitor-Plus compares the average nonprogram minutes in an hour of prime time for both network and cable television. Data for selected years are shown as follows.
Year 1996 1999 2001 2004 Network 9.88 14.00 14.65 15.80 Cable 12.77 13.88 14.50 14.92
a. Calculate the correlation coefficient for the average nonprogram minutes in an hour of prime time between network and cable television.
b. Conduct a hypothesis test to determine if a positive correlation exists between the average nonprogram minutes in an hour of prime time between network and cable television. Use a significance level of 0.05 and assume that these figures form a random sample.
Step by Step Answer:
Business Statistics A Decision Making Approach
ISBN: 9780136121015
8th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry, Kent D. Smith