In a report, use the sample information to 1. Summarize the growth rates in Western Europe and

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In a report, use the sample information to

1. Summarize the growth rates in Western Europe and Greater China for Nike.
2. Summarize the growth rates in Western Europe and Greater China for Adidas.
3. Discuss the similarities and the differences of the growth rates in the two companies.


Nike’s Online Annual Report provides total revenues (in millions of $) for the Western Europe and Greater China regions for the years 2011 through 2015 as follows:

(a) Nike Revenues in Western Europe and Greater China (in millions of $)

2011 2012 2013 2014 2015 4,979 5,709 Western Europe 3,868 4,128 4,144 Greater China 2,539 2,060 3,067 2,453 2,602


Adidas’ Online Annual Report provides total revenues (in millions of €) for the Western Europe and Greater China regions for the years 2011 through 2015 as follows:

(b) Adidas Revenues in Western Europe and Greater China (in millions of €)

2011 2012 2013 2014 2015 Western Europe 3,922 4,076 3,800 3,793 4,539 Greater China 1,229 1,562 1,655 1,776 2,449


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