3.27 A company knows that a rival is about to bring out a competing product. It believes that this rival has three possible packaging plans (superior, normal, and cheap) in mind and that all are equally likely.

Also, there are three equally likely possible marketing strategies (intense media advertising, price discounts, and the use of a coupon to reduce the price of future purchases). What is the probability that the rival will employ superior packaging in conjunction with an intense media advertising campaign? Assume that packaging plans and marketing strategies are determined independently.