82. Free gift, part 2. The philanthropic organization of Exercise 80 decided to go ahead with the...

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82. Free gift, part 2. The philanthropic organization of Exercise 80 decided to go ahead with the new gift. In mailings to 98,000 prospects, the new mailing yielded an average of $0.78. If they had decided based on their initial trial not to use this gift, what kind of error would they have made? What aspects of their initial trial might have suggested to you (as their consultant) that a larger trial would be worthwhile?

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Business Statistics

ISBN: 9780321716095

2nd Edition

Authors: Norean D. Sharpe, Paul F. Velleman, David Bock, Norean Radke Sharpe

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