Advertising strategies. After a series of extensive meetings, several of the key decisionmakers for a small marketing firm have produced the following payoff table

(expected profit per customer) for various advertising strategies and two possible states of the economy.

Construct a decision tree for this payoff table.

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Action Consumer Confidence Rising Falling Prime Time Ad $20.00 $2.00 Targeted Web Marketing $12.00 $10.00 Direct Mail Piece $10.00 $15.00