Product testing. A marketing department wants to conduct a market research to know what customers think about
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Product testing. A marketing department wants to conduct a market research to know what customers think about their new model of vacuum cleaner. The new vacuum model will be examined by collecting customer feedback on first impressions, quality of product, innovativeness, and the value for money using the 5-point Likert scale (1 = very bad to 5 = very good).
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Related Book For
Business Statistics
ISBN: 9781292269313
4th Global Edition
Authors: Norean Sharpe, Richard De Veaux, Paul Velleman
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