=+31. New product. A company started and managed by business students is selling campus calendars. The students
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=+31. New product. A company started and managed by business students is selling campus calendars. The students have conducted a market survey with the various campus constituents to determine sales potential and identify which market segments should be targeted. (Should they advertise in the Alumni Magazine and/or the local newspaper?) The following table shows the results of the market survey.
Buying Likelihood Unlikely Moderately Likely Very Likely Total Campus Group Students 197 388 320 905 Faculty/Staff 103 137 98 338 Alumni 20 18 18 56 Town Residents 13 58 45 116 Total 333 601 481 1415
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Related Book For
Business Statistics Plus Pearson Mylab Statistics With Pearson Etext
ISBN: 978-1292243726
3rd Edition
Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman
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