=+33. Cable company market research. A local cable TV company, Pacific TV (PTV), with customers in 15
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=+33. Cable company market research. A local cable TV company, Pacific TV (PTV), with customers in 15 towns is considering offering high-speed Internet service on its cable lines. Before launching the new service they want to find out whether customers would pay the $75 per month that they plan to charge. An intern has prepared several alternative plans for assessing customer demand. For each, indicate what kind of sampling strategy is involved and what (if any) biases might result.
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Business Statistics Plus Pearson Mylab Statistics With Pearson Etext
ISBN: 978-1292243726
3rd Edition
Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman
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