=+52. Branding, part 2. In the study described in Exercise 50, the researchers also contacted the subjects again, 24 hours later, and asked them to recall the brands advertised. Results for the number of brands recalled are summarized in the table.

Program Type Violent Sexual Neutral No. of Subjects 101 106 103 Mean 3.02 2.72 4.65 SD 1.61 1.85 1.62