=+a) Comparing the ratings of a new product on a 5-point Likert scale by a panel of

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=+a) Comparing the ratings of a new product on a 5-point Likert scale by a panel of consumers to their ratings of a competitor’s product on the same scale.

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Business Statistics Plus Pearson Mylab Statistics With Pearson Etext

ISBN: 978-1292243726

3rd Edition

Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman

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