=+a) Suppose one analyst conducts a two-sample hypothesis test to see if memory of brands advertised during

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=+a) Suppose one analyst conducts a two-sample hypothesis test to see if memory of brands advertised during violent TV shows is higher 24 hours later. The P-value is 0.00013.

What might she conclude?

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Business Statistics Plus Pearson Mylab Statistics With Pearson Etext

ISBN: 978-1292243726

3rd Edition

Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman

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