=+a) Suppose one analyst conducts a two-sample hypothesis test to see if memory of brands advertised during
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=+a) Suppose one analyst conducts a two-sample hypothesis test to see if memory of brands advertised during violent TV shows is higher 24 hours later. The P-value is 0.00013.
What might she conclude?
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Related Book For
Business Statistics Plus Pearson Mylab Statistics With Pearson Etext
ISBN: 978-1292243726
3rd Edition
Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman
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