A company is planning to introduce new packaging for a product that has used the same packing

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A company is planning to introduce new packaging for a product that has used the same packing for over 20 years. Before it makes a decision on the new packaging it decides to ask a panel of 20 participants to rate the current and proposed packaging (using a rating scale of do not change 0–change 100) (Table 7.20). Is there any evidence that the new packaging is more favourably received compared with the older packaging (assess at 5%)?

Participant 1 2 3 4 LO 5 6 7 8 9 10 Table 7.20 Before 80 75 84 65 40 72 41 10 16 17 After 89 82 96 68 45 79

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Business Statistics Using Excel

ISBN: 9780199659517

2nd Edition

Authors: Glyn Davis, Branko Pecar

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