Exercise 8.9 In order to better control inventory, Acme Motors wants to assess how similar customer car color preference is comparing the Pico Boulevard dealership with the Sepulveda Boulevard dealership (in the data sets, the most popular car color choice is at the top of the list for each dealership).

Data set: Ch 08 - Exercise 09A.sav Variable: pico Definition: Customer car color preference at the Pico Boulevard dealership Type: Categorical (1 = Black, 2 = Blue, 3 = Red, 4 = Silver, 5 = White, 6 = Yellow)

Variable: sepulveda Definition: Customer car color preference at the Sepulveda Boulevard dealership Type: Categorical (1 = Black, 2 = Blue, 3 = Red, 4 = Silver, 5 = White, 6 = Yellow)

1. Write the hypotheses.

2. Verify the pretest checklist (both independently ranking the same set of items).

3. Run the bivariate correlation for Spearman’s rho, and document your findings (Spearman’s rho and Sig. [p value]) and hypothesis resolution.

4. Write an abstract up to 200 words detailing a summary of the study, the bivariate correlation, hypothesis resolution, and implications of your findings.