Here are more proposed survey questions for the survey mentioned in Exercise 13:

Question 3: Do you find that the slow speed of dial-up internet access reduces your enjoyment of web services?

Question 4: Given the growing importance of high-speed internet access for your children’s education, would you subscribe to such a service if it were offered?

a) Do you think these are appropriately worded questions?

Why or why not?

b) Which one has more neutral wording? Explain “what can go wrong.”

Exercise 13:

An intern is working for Pacific TV (PTV), a small cable and internet provider, and has proposed some questions that might be used in a survey to assess whether customers are willing to pay \($50\) for a new service:

Question 1: If PTV offered state-of-the-art high-speed internet service for \($50\) per month, would you subscribe to that service?

Question 2: Would you find \($50\) per month—less than the cost of a monthly bus pass in many cities—an appropriate price for high-speed internet service?

a) Do you think these are appropriately worded questions? Why or why not?

b) Which question has more neutral wording?