Museum management. What criteria do museums use to evaluate their performance? In a worldwide survey reported in Museum Management and Curatorship

(June 2010), managers of 30 leading museums of contemporary art were asked to provide the performance measure used most often. The data are provided in the table on p. 70. The researcher concluded that “there is a large amount of variation within the museum community with regard to… performance measurement and evaluation.” Do you agree? Use a graph to support your conclusion.

Museum Number Performance Measure Museum Number Performance Measure 1 Total visitors 16 Paying visitors 2 Paying visitors 17 Total visitors 3 Funds raised 18 Big shows 4 Big shows 19 Big shows 5 Funds raised 20 Total visitors 6 Total visitors 21 Funds raised 7 Total visitors 22 Total visitors 8 Big shows 23 Members 9 Members 24 Paying visitors 10 Funds raised 25 Big shows 11 Funds raised 26 Funds raised 12 Members 27 Members 13 Big shows 28 Total visitors 14 Paying visitors 29 Funds raised 15 Paying visitors 30 Total visitors