Rates versus counts. Customers returned 36 coats to Sears this holiday season, and only 12 to La

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Rates versus counts. Customers returned 36 coats to Sears this holiday season, and only 12 to La Boutique Classique next door. Sears sold 1200 coats this season, while La Boutique sold 200.

(a) Sears had a greater number of coats returned. Why does this not show that Sears’s coat customers were less satisfied than those of La Boutique?

(b) What is the rate of returns (percentage of coats returned) at each of the stores?

Chapter 8 Exercises 159 AppendixLO1

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