Xr13-134 In designing advertising campaigns to sell magazines, it is important to know how much time each
Question:
Xr13-134 In designing advertising campaigns to sell magazines, it is important to know how much time each of several demographic groups spends reading magazines. In a preliminary study, 40 people were randomly selected. Each was asked how much time per week he or she spends reading magazines; in addition, each was categorized by both gender and income level (high or low). The data are stored in the following way: column 1 time spent reading magazines per week in minutes for all respondents;
column 2 gender (1 male, 2 female); column 3 income level (1 low, 2 high).
a. Is there sufficient evidence at the 10% significance level to conclude that men and women differ in the amount of time spent reading magazines?
b. Is there sufficient evidence at the 10% significance level to conclude that high-income individuals devote more time to reading magazines than low-income people?
Step by Step Answer:
Statistics For Management And Economics
ISBN: 9781133420774
9th Edition
Authors: Gerald Keller, Kenneth C Louden