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business
strategic management

Questions and Answers of Strategic Management

=+4. If you are an M&S customer … Did you notice many changes during recent years?
=+1. Research the attempted bid by Philip Green for Marks and Spencer. Do you feel the outcome was ‘the best all-round’?
=+■ What are the basic goals of the company?
=+■ What is the strategy for achieving these goals?
=+■ What are the fundamental issues facing the company?
=+■ What is its culture?
=+■ And is the company organized in a way to support the goals, issues and culture?
=+2. How have they been manifested as Virgin has developed?
=+3. Can this diverse business outlive its founder?
=+1. How does McDonald’s create value for its customers?
=+2. How might it create new values in the future?
=+3. What are its important competencies and capabilities?
=+Find out who replaced Cantalupo and what changes were subsequently made.
=+3. How have Marks and Spencer sought to attain and maintain competitive advantage?
=+What do you think their objectives might have been?
=+4. From your background knowledge, what might be the key success factors required for success in the airline business?
=+ How do you feel Virgin and easyJet have embraced these?
=+ How important a factor is‘risk taking’?
=+1. Sainsbury’s first became UK market leader for ‘packaged groceries’ in 1983, with some 16 per cent market share. Tesco and the Co-op each had 14.5 per cent and ASDA 8 per cent.
=+The company’s shares continued to outperform the Financial Times Index of top shares throughout the 1980s, and an editorial in the Financial Times commented that Sainsbury’s ‘performance
=+We did not sit down in the early 70s and work out any corporate plan, or say that by a particular time we intended to be in a particular business, or to be of a particular size.
=+Roy Griffiths, Managing Director Rather, Griffiths claimed, Sainsbury’s had ‘identified and obsessively pursued’ opportunities that fitted the company’s corporate values, the ‘basics of
=+■ selling quality products at competitive (although not necessarily the cheapest) prices
=+■ exacting quality-control standards
=+■ extensive research into competitors and customers
=+■ strict financial management
=+■ tight control of suppliers
=+■ planned staff involvement.
=+In recent years Tesco has overtaken Sainsbury to become the UK market leader. Why?Try to identify the successful strategies pursued by Tesco and the comparative shortcomings in the Sainsbury
=+J. Sainsbury plc http://www.j-sainsbury.co.uk Sainsbury’s http://www.sainsburys.com Tesco http://www.tesco.com
=+2. The American engineering contractor, Bechtel, has acquired a reputation for its ability to rescue major public-sector projects which have either been in difficulty or behind schedule, or had
=+What are the competencies and capabilities possessed and exploited by Bechtel to create this record of success?Bechtel http://www.bechtel.com Cardiff Bay Barrage
=+3. easyCinema is a recent venture of Stelios HajiIoannou. What is the basic vision or business model behind this new venture? To what extent is this vision similar to or different from his
=+1. What were the potential advantages of developing clean meat?
=+What were the challenges of developing it and bringing it to market?
=+2. What kinds of organizations were involved in developing clean meat?
=+What were the different resources that each kind of organization brought to the innovation?
=+3. Do you think people will be willing to eat clean meat? Can you think of other products or services that faced similar adoption challenges?
=+2. What traits appear to make individuals most creative?
=+ Are these the same traits that lead to successful inventions?
=+4. To what degree do you think the creativity of the firm is a function of the creativity of individuals, versus the structure, routines, incentives, and culture of the firm?
=+ Provide an example of a firm that does a particularly good job at nurturing and leveraging the creativity of its individuals.
=+5. Several studies indicate that the use of collaborative research agreements is increasing around the world.
=+What are some reasons collaborative research is becoming more prevalent?
=+1. What were the pros and cons of attempting to develop a refrigerator for India’s rural poor?
=+2. What product and process innovations did the chotuKool entail?
=+Would you consider these incremental or radical? Architectural or component? Competence enhancing or competence destroying?
=+3. Did the chotuKool pose a threat of disrupting the traditional refrigerator market? Why or why not?
=+4. Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
=+5. What other products might the lessons Godrej learned with chotuKool apply to?
=+. What are some reasons that established firms might resist adopting a new technology?
=+2. Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new technologies? Why?
=+3. Think of an example of an innovation you have studied at work or school.
=+How would you characterize it on the dimensions described at the beginning of the chapter?
=+4. What are some reasons that both technology improvement and technology diffusion exhibit s-shape curves?
=+5. Why do technologies often improve faster than customer requirements?
=+What are the advantages and disadvantages to a firm of developing a technology beyond the current state of market needs?
=+6. In what industries would you expect to see particularly short technology cycles?
=+ In what industries would you expect to see particularly long technology cycles?
=+What factors might influence the length of technology cycles in an industry?
=+1. What are some of the advantages and disadvantages of mobile payment systems in (a) developed countries and (b) developing countries?
=+2. What are the key factors that differentiate the different mobile payment systems?
=+ Which factors do consumers care most about?
=+Which factors do merchants care most about?
=+3. Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?
=+4. Is there anything the mobile payment systems could do to increase the likelihood of them becoming dominant?
=+5. How do these different mobile systems increase or decrease the power of (a) banks and (b) credit cards?
=+5. Are dominant designs good for consumers, competitors, complementors, and suppliers?
=+1. Will there be increasing returns to adoption for an early mover in air taxi service? If so, what will they be?
=+2. What are the disadvantages of entering the air taxi market early?
=+3. What are the important complementary goods and enabling technologies for the air taxi market? Are they available in sufficient quality and economy?
=+4. Is Uber well positioned to be a dominant player in this market?
=+What resources will it need to be successful?
=+5. Overall, would you say Uber’s entry into the air taxi market is too early, too late, or about right?
=+. What are some advantages of entering a market early? Are there any advantages to entering a market late?
=+3. What factors might make some industries harder to pioneer than others?
=+Are there industries in which there is no penalty for late entry?
=+1. What were Musk’s and Eberhard’s goals in founding Tesla?
=+2. How would you characterize competition in the auto industry?
=+3. What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?
=+4. What is your assessment of Tesla’s moves into (a) mass-market cars, (b) batteries (car batteries and Powerwall), (c) solar panels? Please consider both the motivation for the moves, and the
=+5. Do you think Tesla will be profitable in all of these businesses?Why or why not?
=+6. What do you think Tesla’s (or Elon Musk’s) strategic intent is?
=+What threats and opportunities are most pressing in the firm’s environment?
=+What are the firm’s key strengths and weaknesses?
=+Does the firm have any sources of sustainable competitive advantage?
=+What are the firm’s core competencies, and what kind of value propositions do those core competencies offer to customers?
=+ How do managers want those value propositions to evolve?
=+What key resources and capabilities does the firm need to develop or acquire to meet its long-term objectives?
=+2. Which factors should be reduced well below the industry’s standard?
=+3. Which factors should be raised well above the industry’s standard?
=+2. What makes an ability (or set of abilities) a core competency?
=+6. Can a strategic intent be too ambitious?
=+1. Why did the consumer electronic giants invest so much in developing audio technology that exceeded the hearing capacity of humans?
=+2. Can you think of other companies or industries that are currently investing in technology dimensions where the utility payoff of improving the technology has flattened?
=+3. Can you come up with an example of a firm that would likely weight “importance to customers” much higher than “ease of improvement”?
=+Can you come up with an example of a firm that would likely weight “ease of improvement” much higher than“importance to customers”?
=+Who are the most likely customers of the new product?
=+How big is this market? Are there other likely markets for the product?
=+What type of marketing will be required to create customer awareness?

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