11 Assume you are the marketing vice president for a firm selling interior lighting equipment. How might

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11 Assume you are the marketing vice president for a firm selling interior lighting equipment.

How might you go about segmenting your markets on a worldwide basis?

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Business To Business Marketing Management A Global Perspective

ISBN: 9780415537032

2nd Edition

Authors: Alan Zimmerman, Jim Blythe

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Question Posted: Oct 14, 2024 10:00 AM

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11 Assume you are the marketing vice president for a firm selling interior lighting equipment. How might you go about segmenting your markets on a worldwide basis?
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11 Assume you are the marketing vice president for a firm selling interior lighting equipment. How might

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Business To Business Marketing Management A Global Perspective

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