12 What are the main reasons for strategic alliances? a. What are the critical factors in choosing...
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12 What are the main reasons for strategic alliances?
a. What are the critical factors in choosing one partner versus another?
b. What are the most important factors for success in an alliance?
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Related Book For 
Business To Business Marketing Management A Global Perspective
ISBN: 9780415537032
2nd Edition
Authors: Alan Zimmerman, Jim Blythe
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