5 How might a company avoid PR disasters such as that resulting from the Fukushima disaster (see...

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5 How might a company avoid PR disasters such as that resulting from the Fukushima disaster

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Business To Business Marketing Management A Global Perspective

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Authors: Alan Zimmerman, Jim Blythe

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5 How might a company avoid PR disasters such as that resulting from the Fukushima disaster (see case study)?
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5 How might a company avoid PR disasters such as that resulting from the Fukushima disaster (see...

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Business To Business Marketing Management A Global Perspective

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