Describe the decision-making process enacted by organizational customers, identifying how and why this process might vary.
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Describe the decision-making process enacted by organizational customers, identifying how and why this process might vary.
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Organizations go through a specific decisionmaking process when deciding to purchase a product or service This process is often more complex than indi...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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