How will total cost of ownership affect the way in which a business marketer prices its products?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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How will total cost of ownership affect the way in which a business marketer prices its products?

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Total Cost of Ownership TCO plays a significant role in determining the pricing strategy of a business marketer It includes all costs associated with ...View the full answer

Business To Business Marketing

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