Identify and explain the four main product line categories which are based upon the level of customisation,

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Identify and explain the four main product line categories which are based upon the level of customisation, as suggested by Shapiro (1977).

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Business To Business Marketing Relationships Systems And Communications

ISBN: 9780273682790

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Authors: Chris Fill, Karen Fill

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Question Posted: Sep 19, 2024 09:01 PM

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Identify and explain the four main product line categories which are based upon the level of customisation, as suggested by Shapiro (1977).
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Identify and explain the four main product line categories which are based upon the level of customisation,

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Business To Business Marketing Relationships Systems And Communications

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