List four micro-segmentation variables and explain their value in business markets.

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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List four micro-segmentation variables and explain their value in business markets.

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Microsegmentation is a marketing strategy that involves dividing a market into small segments This helps businesses understand their customers needs i...View the full answer

Business To Business Marketing

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