What is the break-even sales volume at the current price of 2.50 per unit? If Discourse Products

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What is the break-even sales volume at the current price of £2.50 per unit? If Discourse Products cuts the price to £2.25 per unit, by how much would sales need to increase for profits to be maintained at the current level? Given the further information that Discourse Products believes that demand for its products is inelastic with respect to price, do you think that it should proceed with a price cut?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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