Why might a firm wish to tailor its international marketing communications?

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Business To Business Marketing Management A Global Perspective

ISBN: 9781138680760

3rd Edition

Authors: Alan Zimmerman, Jim Blythe

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Question Posted: Oct 15, 2024 09:02 AM

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Why might a firm wish to tailor its international marketing communications
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Why might a firm wish to tailor its international marketing communications?

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Business To Business Marketing Management A Global Perspective

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