Describe some of the ways Lenovo sets itself apart from competitors How might keeping the production process in house help Lenovo Lenovo, a Chinese computer company and one of the largest PC manufacturers in the world, has defied the state of the personal computer market by experiencing rapid growt...

Describe some of the ways Lenovo sets itself apart from competitors. How might keeping the production process

Question:

Describe some of the ways Lenovo sets itself apart from competitors.
How might keeping the production process in-house help Lenovo?

Lenovo, a Chinese computer company and one of the largest PC manufacturers in the world, has defied the state of the personal computer market by experiencing rapid growth and increase in market share. In 2013, the company completed a 240,000-square-foot manufacturing facility in Whitsett, North Carolina. While the company specializes in PCs, Lenovo is preparing to enter the U.S. mobile phone market. The market is highly competitive. Lenovo’s manufacturing plant could help it gain a competitive advantage. The manufacturing plant could be used to increase the range of Lenovo’s product lines. The company also achieves efficiencies in manufacturing that may help it save costs and meet changing market conditions. It does not outsource any activities. This allows the firm to keep up with the changes in innovation by better understanding and controlling inventory, matching supply with demand, and handling fast inventory turnover.