How do Nespresso's coffeemakers and capsules provide short-term and long-term utility for customers?

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Jun 11, 2018 11:45 PM

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How do Nespresso's coffeemakers and capsules provide short-term and long-term utility for customers?

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Nespresso creates form utility by converting raw materials such as coffee beans metal and heating el...View the full answer

Business

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