Think about the businesses from which you have purchased goods or services. Select the organization that you

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Think about the businesses from which you have purchased goods or services. Select the organization that you believe has adopted the marketing concept. Discuss the reasons why you believe that this company has adopted the marketing concept.

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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