1. Why might eco-friendly wood interior appeal to luxury car buyers?
2. What impact could using these plant-based materials have on the reputations of luxury automakers?
3. What are some benefits in using plant-based materials besides appealing to the luxury car buyer?

Consumers of luxury cars prefer natural wood interiors rather than plastic or fiberglass. Automakers are turning to wood from reclaimed logs and bamboo. Using these woods allows luxury car makers to differentiate themselves from competitors and appeal to the eco- conscious consumer. BMW announced that its electric vehicle, the i3 plug-in, will have a eucalyptus interior, a plant that grows back quickly. With more consumers desiring sustainable products, using plant-based materials can increase perceptions of brand value. In addition to being more sustainable, some of these materials are lighter than traditional materials. Lighter cars are more fuel-efficient, which saves consumers money on gasoline.