With some or all of your classmates, watch several hours of television, paying close attention to the

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With some or all of your classmates, watch several hours of television, paying close attention to the commercials. Pick three commercials for products with which you are somewhat familiar. Based on the commercials, determine who the target market is. Can you surmise the marketing strategy for each of the three?

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Business A Changing World

ISBN: 978-1259179396

10th edition

Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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