Would you classify Thread lesss T-shirts as convenience products, shopping products, or specialty products? Explain your answer.

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  1. Would you classify Thread less’s T-shirts as convenience products, shopping products, or specialty products? Explain your answer.
  2. How is the life-cycle of a sold-out T-shirt likely to be affected when customers vote for reprinting that design? What are the marketing implications for Thread less?
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Business

ISBN: 978-0538478083

11th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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