2. Visit the Strategic Business Insights website at http://www.strategicbusinessinsights.com, and click on the VALSTM link. First, read
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2. Visit the Strategic Business Insights website at http://www.strategicbusinessinsights.com, and click on the VALSTM link. First, read about the VALS survey and how marketers can use it. Describe its value. Then take the survey to find out which psychographic segment you’re in. Do you agree or disagree with the results? Why or why not?
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Related Book For
Introduction To Business
ISBN: 9781947172548
1st Edition
Authors: Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel
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