=+1 Borghetti was able to change the explicit memories that customers had about Virgin Blue. Do you

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=+1 Borghetti was able to change the explicit memories that customers had about Virgin Blue. Do you think he was able to change customers’ implicit memories as well? How do

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:01 AM

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=+1 Borghetti was able to change the explicit memories that customers had about Virgin Blue. Do you think he was able to change customers implicit memories as well? How do
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=+1 Borghetti was able to change the explicit memories that customers had about Virgin Blue. Do you

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Consumer Behaviour

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