=+1. Explain consumer affect and cognition, behavior, and environment. Why do marketers need to consider all three
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=+1. Explain consumer affect and cognition, behavior, and environment. Why do marketers need to consider all three in developing strategies?
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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